For those looking to increase their brand awareness, create communities and overall grow their businesses, linkedin groups is a great way to start. Similar to facebook groups, linkedin groups focuses on the work environment, which makes it easier to get more clients for your company or service.
Some people argue that there is not as many groups in LinkedIn as in Facebook, but the reality is profesional people looking to growth their network are easier to approach in LinkedIn, as well as there is less competition if you want to start your own group.
Ready to set yourself up for success?
Let’s get right on it.
- 1 What are Linkedin Groups?
- 2 How to create a Linkedin Group
What are Linkedin Groups?
Linkedin Groups create a space for professionals who share the same interests and industry. The members get connected in the groups and are allowed to actively participate in a new or old conversation.
Using Linkedin Groups properly will absolutely lead to a success in engaging your own audience and growing on popularity.
So, keep this in mind.
How to create a Linkedin Group
Choose The Right Topic
To make a relevant group that will make interest among the users, you need to select a topic that your audience cares about. The topic would rather not focus on promoting your brand, but it needs to have a direct connection to the brand you offer. To grab the attention of the audience you need to create a topic that will be interesting for them. Over some period the audience will create a connection with your brand and this will become the first step for your success in the project.
But, what are the questions that the audience would like to get answers for?
We are here to give you this direction.
Read the following options:
- Introduce the goals that you have for your community,
- Create relevant conversations that the consumers will find useful,
- Choose the topics that have relations with your brand,
- Be aware to give proper answers to the questions that your costumers may ask you.
Now, let’s move to the next step.
Create A Group on Linkedin
After choosing a good topic, move forward by creating your own Linkedin Group. For doing so, log in and find the “Create Group” button to start the process. The latter does not require anything difficult and here are the fields you need to fill in.
- Choose a title for your group,
- Choose a logo,
- Give a description.
Here are some more recommendations.
After filling in the main fields, be aware to include the group rules and the group membership. Creating some relevant rules for your group, you will be more likely to manage it in the proper way and let your customers know that they need to follow the instructions and the rules.
Do this in a friendly and nice manner, so as not to leave a strict impression on your customers. Show politeness and just go ahead.
Here we have the next direction.
Create Message Templates
Create your own message templates to have them ready for sending to your customers. People, who are interested in your group, can get automatic messages which you will compose in advance. This is something that makes your group engaging and it may bring success to your project start, as well.
Here is what we have for you.
The types of messages that you will need for including on your page, are:
- Messages that will request for joining,
- Messages that will welcome the new members,
- Messages that will decline the requests for joining,
- Messages that will decline the join requests and will block to avoid getting further requests from them.
Liked this option?
Go to your page and click “Manage” and then “Templates” to start creating your own automatic messages.
There is also an option for creating an application form for all of those, who are interested in joining your group. This will prove that your audience will include only the kind of people who are really eager to join your project.
We are moving forward to read the next step.
And here it is!
Invite Special Members
If you would like to send invitations to people, with whom you already have connections on Linkedin, make sure that you will benefit it greatly.
Why is this?
This is because your group will be even more trusted not only for you but also for your members. To act so, go to your Linkedin page and click “Manage” to select “Invited Users” on the left side.
Here is even better news.
We know you will like this!
If you have some more social platforms, blogs or an email, you can use them for the benefit of your Linkedin Groups. Or, you can also choose the option of sharing your Linkedin Page to make it visible to many people.
Also, take the following recommendations:
- Include some keywords in your group information,
- Use Linkedin Ads to advertise your own group,
- Use the strategy of encouraging group members to share your page and invite new members.
The number of the group members, though, does not prove about the development and the growth of the group. It is much more important to have meaningful discussions to keep the group engaging for the participants.
Here we have one of the most important and the corresponding recommendation.
Are you ready to know this?
We have it special for you.
Provide Factors For An Active Discussion
This is one of the most influential steps for a successful Linkedin Group creation. Keep your group engaging by doing posts in time. This will keep the page active due to the diverse discussions and conversations made by the members.
It would be even great to have a special space for welcoming the new members. This would be a great start for taking them into your group and letting them feel comfortable and welcomed by the project. Ask them to review the group rules and let them know what group is about. To do this, again go to your Linkedin page and click “features” to start the operation.
Want to get more directions?
You will like this one, too.
Always check the conversations that the members have to make sure everything is under control. Also, to make everything more exciting, you can create a question-and-answer format to help the members start a conversation. Sometimes try to have participated in the discussions yourself. You can also leave comments and do some linking.
All of these will help your members notice that you are appropriately checking and following the relevance of your page.
We are nicely moving forward.
Let’s see the next step here.
Moderate And Regulate The Posts
Of course, it is a great success to have numbers of members inside your group who create active discussions and conversations. But there is something that makes your actions even more responsible than ever. It is the right moderation and the regulation of the posts!
Be aware to follow all the comments and expressions that the members make. They make break some rules or may create a space that is not pleasant for the other members. If this happens, your group will lose its quality and good fame. This will also lead to inactivity and some people will even prefer to just leave the group.
What do you need to do in such cases?
You need to avoid them!
See what our suggestion is.
To avoid these inconveniences, always find time to look through the conversations. If you feel that there is someone who may lead to such problems, make them leave the group or remove their irrelevant posts and comments. Let your members see how regulated your group is and how serious your instructions and rules are.
To remove a post or a comment from your group, click on the upper-right corner of the post/comment and delete it.
Now you are even closer to successful Linkedin Groups creation.
We are supposed to give you some piece of advice on how to build an engaged community.
Can’t you wait to know this right?
So, go right to the next paragraph.
Here we have the top 3 steps that you will need for creating an engaged community and how to provide an organic reach of members on your Linkedin page.
Gaining a success on your Linkedin page, you not only need to enlarge the number of the followers, but you should also stay focused on every interaction that goes among the members. So, choosing a common theme and providing the members with useful and content discussion, is one of the main keys for creating an engaged community.
Choose An Open Or A Closed Group
Either of the variants is possible for a Linkedin page. Our recommendation is to make your group a closed one, since:
- It accepts the requests of the members whose interests go with the conditions and the themes that your page has,
- It reduces inconveniences and arguments that happen among the members of different opinions,
- It reduces the risk of posts and comments that may spoil the positive atmosphere of the group.
In reverse, the open group may face the problems that are introduced above.
Linkedin Group does not need any promotion since it is not recommended at all. After entering the group, the member himself will decide whether it is the place to have useful discussions or not. So, self-promotion, in this case, will not even have any effect on the enlargement of the group members’ number.
Wrapping it up
Linkedin Groups are not something very common for usage since there are some opinions that it is hard to create a successful Linkedin Group.
Our answer is something different.
Linkedin Groups require some important steps, like:
- A good topic,
- A good start for creating a Linkedin group,
- Message templates,
- Right choice of group members,
- Active discussions,
- Regulated posts.
Creating a group that will include all the necessary factors for providing a relevant interaction among the members is a great key for a successful group.
At the same time, the creation of an engaging community is another factor to gain success in this operation. That is:
- Staying focused on the content and the posts,
- Creating good conditions for preventing the entrance of non-relevant members,
- Avoiding actions like self-promotion.
We discussed the aspects and the instructions that are most likely to bring success and to lead for active and interactive conversations. By following the above-mentioned recommendations and steps, you will have high chances of ending up with a well-known and an interesting group. The latter will include members who are truly interested in the content and are ready to contribute the group to others.
This is how you can start creating successful Linkedin Groups with an engaged community high chances of organic reach.